Recent™ Launches Dedicated F&B and Café Branding Practice Across Dubai and Amsterdam

The creative agency brings its brand identity and production work to cafés, restaurants, and hospitality groups in two of the world’s busiest dining cities.

DUBAI, UNITED ARAB EMIRATES, November 5, 2026 /EINPresswire.com/ -- Recent™, a creative agency based in Dubai and Amsterdam, has launched a dedicated branding practice for food and beverage businesses. The practice serves cafés, restaurants, bakeries, and hospitality groups in both cities, from first concept to opening day.

Dubai issued almost 1,200 new restaurant licences in 2024, according to the city’s Department of Economy and Tourism. Amsterdam’s independent café scene is one of Europe’s most vibrant. In both markets, the brand is often the only thing separating a full room from an empty one.

“A café has about four seconds on the street. The brand does the talking before the coffee does,” said Mario Gonsalves, Founder and Managing Director of Recent™. “We built this practice for owners who know their food is good and want the rest of the experience to match.”

The practice covers naming, brand identity, menu design, signage, packaging, interior graphics, launch campaigns, and social content. Recent™ works with operators at every stage, including concepts still on paper and established venues preparing a second location.

Recent™ has previously delivered brand identity work for FLOW Coffee, a coffee and brunch concept in Amsterdam’s De Pijp, and Fritta, a Neapolitan restaurant concept in Amsterdam. The studio also worked with CBRE on the rebranding of various F&B outlets in the renowned Amsterdamse Poort neighbourhood.

Operators in Dubai and Amsterdam can learn more at recent.co.

About Recent™
Recent™ is a creative agency based in Dubai and Amsterdam. The studio shapes cultural moments through imaginative rigour, working across brand identity, campaigns, and production. recent.co | @recent.co

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